Muhamed Goher

Muhamed Goher

Sales Manager | Operations

Sharja

Profile summary

Sales Manager with 12 years of experience across 4 organizations. This adaptable professional transitioned from construction management to sales management, bringing 5 distinct roles of experience in operations and client-facing environments. Architected structured training programs to standardize client engagement and defined performance benchmarks to clarify accountability. Managed construction crews and coordinated technical teams to ensure adherence to project specifications and safety standards during 8 years of professional experience. Committed to operational excellence and client portfolio management.

Career highlights

Sales Strategy Development: Architected a structured training program for sales staff to standardize client engagement protocols and defined performance benchmarks to clarify individual accountability across the team.

Revenue Performance: Achieved monthly and yearly sales goals throughout 2021 and 2023 while repositioning the sales approach to focus on high-margin product lines.

Operational Leadership: Managed construction crews and coordinated with technical teams to ensure adherence to project specifications and safety standards during 8 years of professional experience.

Professional Transition: An adaptable professional transitioning from construction management to sales management, bringing 5 distinct roles of experience in operations and client-facing environments.

Key skills

ProfessionalE-commerce (Amazon FBA) Microsoft Excel & Word Strong leadership and team management Effective communication with clients Problem-solving and working under pressure Sales Strategy Development Performance Management Client Portfolio Management Operational Workflow Coordination Account Retention Site Operations Management Construction Safety Protocols Technical Workflow Alignment Project Schedule Maintenance Quality Benchmark Compliance

Professional experience

Sales ManagerJan 2023 - Present
Smokey Oud

Shapes the commercial direction for the sales division, steering the growth of the team and the execution of revenue targets. Defines the operational framework for staff development and performance management to ensure alignment with organizational objectives.

  • Architected a structured training program for sales staff to standardize client engagement protocols.
  • Influenced the adoption of new sales methodologies to refine the conversion process.
  • Defined performance benchmarks for the sales team to clarify individual accountability.
  • Repositioned the sales approach to focus on high-margin product lines.
Sales ExecutiveJan 2021 - Jan 2023
Smokey Oud

Defined sales strategy for perfume product lines, steering customer engagement and market outreach. Managed client portfolios to ensure consistent brand representation and long-term account retention.

  • Promoted and sold perfume products to a diverse client base.
  • Built relationships with customers to maintain brand loyalty.
  • Achieved monthly and yearly sales goals throughout 2021 and 2023.
ForemanJan 2018 - Jan 2021
Al Injaz Al Ehtirafy Contracting

Managed daily site operations and construction personnel, reporting to project management. Coordinated technical workflows between engineering teams and field staff to maintain project schedules and site safety protocols.

  • Supervised construction crews and daily site tasks to ensure adherence to project specifications.
  • Coordinated with engineers and technical teams to resolve site-specific challenges.
  • Enforced safety and quality standards across all active work zones.
VolunteerAug 2026 - Present
Expo 2020 Dubai

Facilitated visitor engagement and operational flow for international attendees. Provided on-ground support to ensure adherence to event protocols and safety standards throughout the Expo 2020 site.

  • Supported event organization and logistics for daily operations.
  • Assisted visitors with navigation and information requests.
Foreman – Al Injaz Al Ehtirafy ContractingJan 2018 - Jan 2021
Experienced businessVolunteer – Expo 2020 Dubai

Steered daily construction site operations by supervising labor teams and aligning technical requirements with engineering staff. Maintained adherence to safety protocols and quality benchmarks across project lifecycles.

  • Supervising construction workers and daily tasks on site
  • Coordinating with engineers and technical teams
  • Ensuring safety and quality standards are followed
  • Supported event organization and logistics
  • Assisted visitors and provided on-ground support professional with over 8 years of proven success in sales, operations, and management roles within the UAE

Education

Bachelor’s Degree in Business AdministrationJan 2017

Bachelor of Business Administration – Major: Management Information Systems (MIS)

Languages

Arabic · Native

English · Professional